Too often, companies want to initiate more conversations with their customers, but they err on the cautious side, not knowing whether their compliance language allows for new communications. They may decide not to send any communications at all. While caution should be used if your company truly isn't sure of their communication permissions, the best way to figure out what you can send to your customers is to go back to the original compliance language on what they've already agreed to receive.
If compliance information has been properly managed and stored from across the organization, then companies should be able to determine the ways in which they can talk to their customers in the future. However, if that information hasn't been managed, it's an opportunity for your company to reconsider whether it's time to revise compliance language, organizational storage, and ways to improve the overall customer experience.
This short video explains the ways in which communications compliance helps your company listen, remember and respond to customers.
When you think about compliance, think about the ways in which it creates more opportunities for you to give your customers what they're asking for – a real conversation. If you can remember what they want to receive, then you can respond correctly and in a compliant manner.