Think the new GDPR regulations don’t affect you? Think again.

GDPR isn't just an issue for your marketing department. Every business unit in your organization needs to be mindful of how they're collecting and using customer data. Companies that fail to prepare for these new privacy laws will end up as the weak link in their organization's supply chain and will put critical business relationships at risk. Forrester notes some situations that many companies may not have considered.




Firms that don't prepare will be the weak link in their organization's supply chain, and will put critical business relationships at risk. Don't let your company be one of these weak links! It's only a matter of time before these kinds of regulations protecting the customer become truly global. Get ahead of the curve and become fully compliant now.




About the Author: 
Eric V. Holtzclaw is  Chief Strategist  of PossibleNOW. He's a researcher, writer, serial entrepreneur and challenger-of-conventional wisdom. His book with Wiley Publishing on consumer behavior - Laddering: Unlocking the Potential of Consumer Behavior - hit bookstores in the summer of 2013. Eric helps strategically guide companies with the implementation of enterprise-wide preference management solutions.


Follow me on Twitter: @eholtzclaw | Connect on LinkedIn: Eric Holtzclaw

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