ICYMI: Preferences, Privacy and Personalization in the News

Walmart Is Looking to VR to Prep Workers for Black Friday

In preparation for the holiday season, Walmart is adding virtual reality training to 30 of its training centers to help employees experience a real store environment, massive crowds and long lines. The virtual experiences can help train those who may be familiar with the store already, but who haven't yet experienced a holiday season in-store yet. The company says they'll roll out the virtual reality training to all of its 200 training facilities by the end of the year. Click here to read more. 

Customer Records For Millions Of Verizon Wireless Subscribers Exposed

A cyber security firm says that it found millions of Verizon Wireless customers' data on an unsecured web server. The data included names, addresses and personal identification numbers associated with the accounts. Verizon is investigating the breach but disputes the number of customers affected, stating it was closer to 6 million than the firm's estimate of 14 million. Click here to read more. 

Try, Then Buy? Amazon's Move Is Part of a Shopping Trend

Amazon's recent announcement that they'd allow Prime members to order, receive and try on up to 15 items for a week without charge, made consumers take note, but the trend was in effect already. Online boutiques catering to consumers offer personalized shopping assistance, few or no upfront charges, and other time-saving measures that leverage technology. Click here to read more. 

Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales

Thanks to 2.5 million Foursquare app users who opt-in to share their location at all times, the Attribution by Foursquare service is able to share the information with Pandora advertisers. Retail and food clients get access to geo-based data like store visits and foot traffic, as well as reach numbers as they pertain to impressions and devices. Click here to read more. 

Your next Android might come with a 'panic button' to exit shady apps

For those that click with abandon, technology may be on its way to add a bit of extra security in case of poor decisions. Reports indicate that Google has added a feature to its smartphone software that would allow uses to quickly exit worrisome apps. Once a user realizes they've clicked on something unsafe, the panic button would allow the app to shut down. Click here to read more.


Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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