ICYMI: Preferences, Privacy and Personalization in the News

These Color-Changing Tattoos Monitor Your Health, No Wearable Needed

Researchers at MIT and Harvard University are exploring the possibilities of real-time bio feedback using tattoo methodologies that turn the skin into an interface. Traditional tattoo ink is replaced with biosensors that change color depending on changes in your body's system, like blood sugar, hydration, sodium, or pH levels. The researcher in charge has also experimented with other "beauty technology" like smart fake eyelashes, conductive makeup and RFID-enabled nail polish. Click here to read more.

Gatwick Airport now has 2,000 beacons for indoor navigation

Smartphone navigation using GPS tends to suffer in places like malls or airports. One solution had been 3D sensors on smartphones, another option has been to outfit an interior with "Bluetooth beacons," creating location-based information that can relay to your smartphone where exactly you are. The latter has been implemented at Gatwick, the United Kingdom's second-busiest airport. The beacons allow digital map users to get a more accurate location, can also power a wayfinding tool for use within terminals, and allow airlines or airport retailers to connect with users in the future. Click here to read more. 

Google Is Going Ahead With Controversial Ad Blocking Plans For Chrome

Google's internet browser, Chrome, will now include ad-blocking filters by default – hiding ads that don't fit Google's new standards. If a website has too many ads requiring blocking, then no ads will be shown at all. Being blocked are ads like pop-ups, auto-play videos and ads that time out on a countdown before a reader can view the page's main content. While it's expected to improve the web experience, it still raises questions about the reach of Google's digital reach. Click here to read more. 

Pandora Is Building Branded Radio Stations That Offer On-Demand Listening

As Pandora works to compete with other streaming music services, it's beginning to incorporate a selection of on-demand music for subscription members. Gatorade-owned Propel recently launched a campaign on Pandora that offers curated playlists by fitness personalities – within each playlist are options to save specific songs. The fitness influences campaign is the first time on-demand streaming has been built into an ad since the subscription service launched last year. Click here to read more. 

Google's A.I. Program Rattles Chinese Go Master as It Wins Match

A computer program called AlphaGo is two-for-three in a competition centered on Go, considered the world's most sophisticated board game. Nineteen-year-old Ke Jie, a Chinese prodigy, was hopeful during the second match – but the emotion may have been his downfall. The "cold focus" of artificial intelligence makes it preferable in some cases, yet computer scientists say that often the best use of artificial intelligence is not to pit it against humans, but to pair it with them. Click here to read more. 

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

Labels: , , , , , , , , , , , ,