If you've been following our new video series, you've just read about how to organize your preference center and you know that it's crucial to think from the customer's point of view.
So as you unroll facets of preference management and begin to listen, remember and respond, don't forget to think about all you're offering your customers and what that means for them. These initial conversations lay the groundwork for a lifetime of value to them, not (just) your company. By being human in a digital world, your brand positions itself as a partner in communications, ready to respond – that's essential in our changing world.
By taking these first steps, your company's long-term ability to provide value is enhanced. What does that mean? Thank about it like this: While the future might see your customers' preferences change, your company's initiatives change, or even the channels themselves changing, your preference center and ability to be human means that the company can continuously provide value to customers – staying up to date, in compliance and able to talk to the customer on their own terms.
This short video features Eric Holtzlcaw, Chief Strategist of PossibleNOW, who talks about the ways we should think about managing communications and how we can effectively use our tools and expertise to listen, remember and respond to customers across an enterprise.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.