When we introduced MyPreferences in 2011 it was designed to consolidate the collection, management and reporting of consumer preferences from an entire enterprise into a centralized system that seamlessly integrates with a company's CRM and marketing automation systems. MyPreferences cemented our reputation as the leading provider of customer engagement and enterprise preference management solutions.
Five years later, we've released an updated version with groundbreaking improvements. MyPreferences 2.0 continues to enhance customer engagement and provide enterprise preference management solutions, with added control and customization features designed to help marketers improve customer engagement.
Our new version offers marketers unprecedented control over the data that defines how their companies communicate with customers and prospects. It was designed for the permission-based, personalized future of marketing. The newest release continues a tradition of product innovation with new administration, analysis and international utilization capabilities.
The new features include:
Preference Manager – the next-generation application for preference management administration. Supports all your preference and consent management configuration needs. Built with an intuitive interface and responsive design that supports multiple device types.
Customizable/Extendable Data Model – leverage newly deployed custom property capabilities for driving customized user experiences across Lines of Business, Product Lines, Customer Types, or any other preference segments. User Interface driven setup and management, and API driven access.
Business Rules Repository – leverage preference manager User Interface expressing business rules capable of driving jurisdictional specific implementations, and designing multi-channel preference capture strategies that support compliance globally.
Advanced Data Segmentation & Data Export – leverages a powerful and flexible query builder with an easy-to-use user interface for constructing preference data segments, applying custom filters, and defining relationships between segment groups to feed into data export schedules for deep or wide data export.
Internationalization – an enhancement to existing capacities that enables organizations to personalize preference collection user interfaces by driving the user interface language associated with the use of custom or industry standard locales.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: compliance, consumer preferences, CRM, customer engagement, marketing automation systems, multi-channel preference capture, permission-based, preference management administration, user experiences