With Telephone Consumer Protection Act (TCPA) class action lawsuits on the rise, compliance is more important now than ever before. In 2007, just 14 suits were filed nationwide. Last year that number jumped to more than 3,700. Because of broad interpretations of the statute by the Federal Communications Commission, lawsuits have found legal traction paired with uncapped statutory damages ranging from $500-1000 per violation.
Originally passed into law in 1991 in an effort to reduce unwanted telephone calls, TCPA has been amended over the years to include governance of SMS text messages, prerecorded voice messages and the use of automated dialing systems. That's why we recommend technology solutions and data verification services to help companies comply with privacy regulations – thereby avoiding the rising tide of class action lawsuits.
"Any company that calls or texts consumers must understand the requirements of TCPA and use the right technology to process their campaign lists and verify permission," says Ron Patrick, Director of Product Architecture at PossibleNOW.
It should also be noted that TCPA lawsuits are not limited to account recovery or outbound marketing companies. Lawsuits have been filed across many industries, including against sports franchises, social networking companies, retailers, pharmacies, travel and entertainment companies and online service providers.
collects and manages consent while DNCSolution
scrubs and verifies contacts, empowering companies to engage in marketing, sales, support, account recovery and more. No matter your industry, there is a solution that fits your business and keeps you compliant.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: account recovery, automated dialing, compliance, data verification services, DNCSolution, FCC, MyPreferences, privacy regulations, SMS text messages, TCPA