ICYMI: Preferences, Privacy and Personalization in the News

Google launches travel app that lets you personalize your whole trip

Google Tips combines the strengths of other travel-related apps, like Yelp and TripAdvisor, by aiming to make your whole trip seamless once you've arrived. Using maps, calendars and other users’ data, the app synchronizes your plans and other information to suggest day trips or schedule visits to restaurants and attractions. Click here to read more. 

Everything you need to know about wireless emergency alerts (WEAs)

Residents of New York City received emergency text notifications on their smartphones the Monday after weekend Chelsea bombing. The wireless emergency alert (WEA) system is rarely used, but is more far-reaching and effective compared to TV-based emergency broadcast system. Most often used for severe weather or Amber alerts, government agencies must decide which situations call for an alert. Click here to read more. 

U.S. Signals Backing for Self-Driving Cars

Federal regulators gave a first signal to the auto industry that they're anticipating more automated vehicles on the road – and are prepared for the change in transportation options. Automated cars are being seen as safer in general, and less prone to human error, but regulators must balance commercial interests with remaining concerns over public safety. Click here to read more. 

Stripe Now Lets Any Business Instantly Pay Its Workers 

A San Francisco startup is capitalizing on the gig economy of services like Uber or Postmates by streamlining payments to workers. The technology is part of a larger trend of the way finances are frequently transferred between people and businesses. Cashing out payments immediately hasn't always been possible through e-commerce services in online marketplaces, but Stripe is about to move into the market. Click here to read more. 

New Sacramento Kings app will guide NBA fans to their seat and show length of restroom lines

A new app for the NBA team will use software from Cartogram to direct fans to their seats with turn-by-turn directions from the parking lot, through the plaza and to their seats. The same technology can also provide real-time information on lines for restrooms or concessions. Using Google's mapping technology, Cartogram can use beacon technology to pinpoint more precise and personalized directions within large locations like malls, expos or resorts. Click here to read more. 

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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