ICYMI: Preferences, Privacy and Personalization in the News

Runkeeper background tracking leads to complaint from privacy watchdog

Earlier this year, the Norweigan Consumer Council investigated 20 apps' terms and conditions, and put them through technical data tests. The Council is now arguing that Runkeeper's Android version tracks users when not in use, fails to delete personal information and requests "unreasonably wide-ranging permissions." The same investigation found flaws in dating app Tinder's privacy. Click here to read more.

SkinTrack Turns Your Arm Into a Touchpad. Here's How It Works

While the popularity of wearables soar, one factor in the transition from full-size typical technology to a compact, smart version means less ability to manually navigate screens or commands. Carnegie Mellon's Human Computer Interaction Group created an interface that extends onto wearer's own arms. Click here to read more.

Don't use Facebook's Reaction buttons if you value privacy, Belgian police say

Belgium's Federal Police are speaking out against the social network's buttons that allow users to react to posts with emotions including "Like, Love, Haha, Wow, Sad and Angry." The police warned that Facebook would infer users' emotions in real-time, leveraging the information for advertisements and marketing opportunities. Click here to read more.

Air France partners with Cannes to ensure passengers don't miss the endings of in-flight films

For flyers starting a film on select Air France flight routes, they'll rest easy knowing they can doze off. The airline's "Cinema to Go" program is in partnership with the Cannes Film Festival and provides film follow-throughs by sharing a code with passengers to they can catch plot twists once they've deplaned. Click here to read more.

The Washington Post tests personalized "pop-up" newsletters to promote its big stories

Recently, existing email subscribers of the Post received personalized content gathered from the readers' news-consumption habits using keywords or phrases in similar stories. Since January, eight stories were given personalized treatment in customized personalized newsletters and have garnered triple the typical open rates for the newspaper. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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