Using Oracle Eloqua? Make Sure You’re Managing Preferences

We're excited for the upcoming Modern Marketing Experience 2016 in Las Vegas, and we've had some great years at the event in the past. Like last year when Oracle Group Vice-President Steve Krause and Oracle Eloqua Product Leader John Stetic's keynote presentation highlighted the beneficial aspects of our preference management platform, MyPreferences, as a means to gather opted-in consumers.

So in preparation for this year's event, we know everyone is keyed up to learn more about modern cross-channel orchestration. If you're using Oracle Eloqua, there are some interesting integrations available to maximize those campaigns. One such program is MyPreferences, which helps you integrate enterprise class preference management with Oracle Eloqua to learn from and act on on the voice of your customer.

MyPreferences for Oracle Eloqua is available through the Oracle Marketing AppCloud and allows marketing teams to seamlessly collect, store and distribute customer and prospect preference data in order to synchronize brand communications.

The components of MyPreferences for Oracle Eloqua are threefold: MyPreferences Sync enables marketers to easily integrate preference data within a central repository in near real-time, ensuring synchronized communication preferences, frequency preferences and contact preference attributes; MyPreferences Connector enables marketers to update their database with up-to-date preferences from channels outside of Oracle Eloqua, allowing for informed campaigns; MyPreferences Decision Service allows marketers to drive campaign delivery based on preference information captured through other channels and departments without incurring the overhead and cost of storing all of that data in Oracle Eloqua.


For marketers, this means that attracting and retaining customers becomes simplified with customer-centric personalization that's data-driven and compliant. Preference management, the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication, is a valuable tool in customizing and synchronizing conversations with consumers. 


Marketers using MyPreferences solutions have reported retention rates as high as 95 percent. Clients who have the ability to track stated preferences, opt-ins and even opt-downs can focus on delivering their most targeted campaigns. Have you integrated MyPreferences for Oracle Eloqua yet?



Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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