ICYMI: Preferences, Privacy and Personalization in the News

NBC to Guarantee Advertisers Will Reach Targeted Audiences

Starting this season, NBCUniversal will guarantee that ads are seen by particular audiences – and if an ad isn't seen by the viewers it was intended for, the broadcaster would provide the advertiser additional, free airtime. The promise is based on improved analytics that pinpoint viewers, more closely mimicking the "precision of the Web," which bases display ads on users' browsing history. Click here to read more.

Facebook's AI Is Now Automatically Writing Photo Captions

Facebook's new Automatic Alternative Text works with text-to-speech engines that allow blind people to use the social network. The company's artificial intelligence can now automatically generate descriptions of photo subjects by identifying particular characteristics or objects. While the technology isn't perfect, it's vastly improved the network's accessibility for vision-impaired users. Click here to read more.

This $499 magic mirror could make you fitter than ever

New technology makes it possible to get up-to-the-minute and highly precise measurements of your body – making things like working out or clothes shopping more informed. The Naked 3D Fitness Tracker is a sensor-equipped mirror that works with a Blutooth-connected scale that rotates, allowing the mirror to scan you in 20 seconds. The result is a full 3D scan with reports on where your body is gaining fat (or muscle), paired with the ability to compare results over time. Click here to read more.

What Lilly Pulitzer Learned About Marketing to Millennials

Women's retailer Lilly Pulitzer markets itself to a broad demographic, saying they like to dress "women from 9 to 90." So targeting millennials couldn't be at the risk of alienating the rest of their customer base. The company found great success in using engagement strategies to reach their target clientele – improving the online and omnichannel experiences, and analyzing purchse data to develop relevant personalized marketing. Click here to read more.

Google's Calendar Now Finds Spare Time and Fills It Up

The juggle between personal and business appointments may have a helper: Google. Using the company's calendar feature, algorithms can automatically schedule things like exercise or reminders to have a discussion with family members. By prompting users to set goals (Goals, incidentally, is the name of the product), the calendar app will learn to schedule around existing appointments to help you find time to get what you want done. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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