Across the board, PossibleNOW works with companies at different stages of growth and preference management implementation, but our Strategic Consulting Group saw an increase in engagements in 2015, thanks to the identification of opportunities and needs for enterprise clients. Because of the group's mission to address the specific and significant challenges, opportunities, and complexities that those clients face, we were able to expand our service offerings based on that work, and also saw a 200 percent revenue increase.
"Our team of experts help our clients understand how preference management impacts their entire enterprise, assists them with determining ROI, value to their organization and the customers they serve," said Jeff Jarvis, Vice President of PossibleNOW Professional Services.
The Strategic Consulting Group was designed to catalyze the planning and adoption of preference management and customer personalization, and owes much of its success to an increase in MyPreferences® Momentum projects, which identified additional needs, like market research, prototyping, usability testing, key performance metric tracking, content strategy and supporting services that move enterprise clients toward a holistic preference-based customer experience.
I think Jeff is right, and the group's successes and innovations clearly speak to the necessity of preference management and our group's capacity to revolutionize implementation and post significant ROI for our clients. In 2016 we'll continue working with new and existing clients to optimize their preference management and enhance their strategy.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: customer personalization, market research, MyPreferences Momentum, preference management, preference management implementation, preference-based customer experience, ROI, Strategic Consulting Group