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Preference Collection Best Practices: Design & Functionality of Collection Interfaces

Preference Management Video Series

When it’s time to conceive of the ways to present a preference collection interface, it’s important to consider what your customers will want to get out of it. By keeping customer-centric details at the forefront, the opt-in process can be timely, convenient, and branded.

In this short video, Elliott Brown discusses some of the recommendations for design and functionality of preference collection centers.

First, by defining the value of your communications, you reassure customers that you will be offering quality, timely information to them. And second, providing communication options that fit their needs proves that you respect their time and that you offer value no matter the channel or frequency. Third, make it clear that customers are joining a conversation, not a monologue – feedback patterns make it clear that your company offers experiences that meet customers’ changing needs.

Watch the video to learn more ways to design your collection interface that engage your customers, simplify their experience and elevate your brand.


In the following weeks, we’ll continue to roll out videos to guide you through the best practices of preference management. If you haven’t yet explored our Resource Center, you can download the Preference Collection Best Practices whitepaper here



Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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