When it’s time to conceive of
the ways to present a preference collection interface, it’s important to
consider what your customers will want to get out of it. By keeping
customer-centric details at the forefront, the opt-in process can be timely,
convenient, and branded.
In this short video, Elliott
Brown discusses some of the recommendations for design and functionality of
preference collection centers.
First, by defining the value
of your communications, you reassure customers that you will be offering
quality, timely information to them. And second, providing communication
options that fit their needs proves that you respect their time and that you
offer value no matter the channel or frequency. Third, make it clear that
customers are joining a conversation, not a monologue – feedback patterns make
it clear that your company offers experiences that meet customers’ changing
Watch the video to learn more
ways to design your collection interface that engage your customers, simplify
their experience and elevate your brand.
In the following weeks, we’ll
continue to roll out videos to guide you through the best practices of
preference management. If you haven’t yet explored our Resource Center, you can
download the Preference Collection Best
Practices whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.