"At face value, listening to customers and honoring their preferences is obvious. Every business listens to its customers on some level, and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier."
Our Chief Strategist, Eric Holtzclaw, is featured in a CMO Exclusive discussing KPIs on customer communications. He explains how preference management can assist enterprises in reacting to millions of data points while simultaneously providing effective privacy compliance and organizational help.
By using preference management metrics, companies can gauge success on important KPIs like contact retention, cost reduction, revenue growth, technology governance and risk mitigation.
These are probably areas you're already thinking about, but Eric is able to pinpoint what it is within each category that can help you streamline your marketing efforts, enhance the enterprise's outreach, and empower your customers.
Check out the article, "Five KPIs to Tell Whether You're Truly Hearing Customers" for his advice, and bookmark it as you continue to make plans for 2016.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: customer, data, enterprise, preference management, risk mitigation