Looking for a more in-depth take on best practices for preference management and preference centers? This webinar is a useful overview of the steps to take when optimizing your preference center and collecting preferences.
Getting opt-ins from consumers is a great boost for communications and loyalty, and it's entirely possible to integrate with your existing technology system. In fact, a good preference management center should be provider-neutral and allow the company to decide how information is used internally - smart flexibility is key.
By organizing communications in different ways, you're able to use preference management and preference collection to understand who your customers are and what they want, making it more likely you are sending the right message to them at the right time.
In this webinar, Chief Strategist Eric Holtzclaw walks you through the essentials in preference management.
In the following weeks, we'll continue to roll out videos to guide you through the best practices of preference management. If you haven't yet explored our Resource Center, you can download the Preference Collection Best Practices whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.