PossibleNOW recently launched MyPreferences for Oracle Eloqua, an enterprise preference management application available to marketers through the Oracle Marketing AppCloud. By integrating MyPreferences for Oracle Eloqua, CMOs and their teams can seamlessly collect, store and distribute customer and prospect preference data in order to synchronize their brand's communications.
Because Oracle Marketing Cloud's modern marketing solutions connect cross-channel, content, and social marketing with data management and activation on a single system of record, it's essential for enterprise B2B and B2C marketers to integrate preference management solutions. Preference management, the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication, is a valuable tool in customizing and synchronizing conversations with consumers.
On Oracle Eloqua, attracting and retaining customers becomes simplified with customer-centric personalization that's data-driven and compliant. The components of MyPreferences for Oracle Eloqua are threefold: MyPreferences Sync enables marketers to easily integrate preference data within a central repository in near real-time, ensuring synchronized communication preferences, frequency preferences and contact preference attributes; MyPreferences Connector enables marketers to update their database with up-to-date preferences from channels outside of Oracle Eloqua, allowing for informed campaigns; MyPreferences Decision Service allows marketers to drive campaign delivery based on preference information captured through other channels and departments without incurring the overhead and cost of storing all of that data in Oracle Eloqua.
"Integrating PossibleNOW's MyPreferences with Oracle Eloqua gives clients the immediate benefits of enterprise preference management while enabling a first step toward enterprise-wide preference management strategy," said Ron Patrick, Director of Product Architecture at PossibleNOW. "Marketers using MyPreferences solutions have reported retention rates as high as 95 percent. Clients who have the ability to track stated preferences, opt-ins and even opt-downs can focus on delivering their most targeted campaigns."
Oracle Marketing Cloud customers who have an active Oracle Eloqua license and MyPreferences license can visit the Oracle Topliners community site to install the MyPreferences Sync application and begin integrating MyPreferences for Oracle Eloqua in the Oracle Marketing Cloud.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: enterprise preference, frequency of communication, marketers, MyPreferences, MyPreferences Decision Service, MyPreferences Sync, Oracle Eloqua, Oracle Marketing AppCloud, preference data