ICYMI: Preferences, Privacy and Personalization in the News

Oreo Colorfilled packaging offers personalized touch amid e-commerce push

The classic black-and-white cookie gets a colorful upgrade with customized packaging that features seasonal images and personalized messages so that consumers can decorate the designs themselves. The personalized packs are part of the company’s expansion into e-commerce. Click here to read more. 

Walmart’s Use of Sci-fi Tech To Spot Shoplifters Raises Privacy Questions

Retail superstore Walmart admitted to using facial recognition software in some of its stores, facing criticism for the biometric system that uses virtual grids to identify face prints and then alerts store associates when a previously known shoplifter is identified. While other stores refused to admit to using the software, the technology can be flipped to identify loyal customers. Click here to read more. 

Facebook Says It Will Enable Safety Check During More Human Disasters, Following Criticism

After the terror attacks in Paris, Facebook enabled a feature called “Safety Check” which allows people in a specific region to notify Facebook connections of their safety. The Paris incident was unique from previous Safety Checks because it was in response to a human disaster rather than a natural disaster. The social media company was criticized in the wake of the Paris attacks for not also using the feature for bombings in Beirut the day before, but has vowed to use recent feedback to personalize Facebook experiences for users in affected areas. Click here to read more. 

In a first, the FCC is fining a major cable company for getting hacked

Although those affected numbered fewer than 100 people, the breadth of data accessed by hackers that infiltrated Cox Communications’ customer information proved to be severe enough to earn punishment. The Federal Communications Company fined Cox nearly $600,000 for the data breach. Click here to read more. 

You, Only Better

By tweaking nutrition and exercise, “biohackers” believe self-tracking and choice ingredients can optimize wellness. Fitness trackers and the availability of personal data elevate the movement while investors have poured money into ventures like Bulletproof, a company that spikes its coffee with butter and oil, and whose founder says he lost 1000 pounds and boosted his I.Q. by researching the brand’s suggested diet plan. Click here to read more. 

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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