ICYMI: Preferences, Privacy and Personalization in the News

Barbie Wants to Get to Know Your Child

Mattel teamed up with ToyTalk, a company that specializes in artificial intelligence, to launch a new version of their classic doll, called Hello Barbie. This version of Barbie uses a WiFi connection to transit speech for analysis and then uses software to allow Barbie to converse with kids. The doll is able to remember answers to particular questions and "learn" things for use in future conversation, like family members and favorite school subjects. Click here to read more.

Spotify is getting unbelievably good at picking music - here's an inside look at how

Every member of Spotify's music app wake up on Mondays to personalized playlists called "Discover Weekly." The mix of songs is thanks to help from The Echo Nest, a music intelligence company created within the MIT Media Lab. Using The Echo Nest, Spotify was able to create "taste profiles" of listeners and build algorithms around frequently played songs - leading to insight on curated lists for individuals. Click here to read more.

We're on the Brink of a Revolution in Crazy-Smart Digital Assistants

A deep dive into the growing capability of voice-based artificial-intelligence capabilities. The growing need for ways to interact with devices that don't necessarily have screens has led to an expansion of conversational technology and interfaces-leading to apps that can handle rapid-fire, complex questions and commands and even learn your personality and preferences. Click here to read more.

Cortana now shows you coupons in Microsoft Edge

A pilot program launched within the new Edge browser allows Microsoft's digital assistant, Cortana, to show coupons to users when they visit retail sites. The Windows 10 tools also allow Cortana to provide directions to restaurants and perform searches for more information when prompted. Click here to read more.

The change agent inside CVS

Helena Foulkes, President of CVS/pharmacy, was handpicked by a former CEO to create the CVS loyalty program, ExtraCare, from scratch, which became a landmark program for personalized offers and acts as a deep mine for customer shopping data. Under Foulkes, the pharmacy chain has re-marketed itself as a health-oriented company, and much of its partnerships are orchestrated to build long-term customer loyalty based on healthcare needs. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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