A top health insurance company recently selected PossibleNOW as a partner for enterprise preference management, signifying our expertise in a fast-paced and dynamic healthcare market that also requires strict privacy regulations. The enterprise-wide preference management system will integrate on multiple member touchpoints for its 13 million customers and agent-facing systems.
Years ago the company attempted to build and maintain an in-house preference management system, but the insurance provider struggled over the years. We've seen that many times with brands that face build-or-buy dilemmas and eventually find that in-house systems don't quite make the cut. The PossibleNOW engagement will create a functional, enterprise-capable solution that will integrate into multiple touchpoints including corporate websites, agent-facing systems, internal systems, third party message fulfillment systems and mobile devices.
Healthcare companies face particular challenges beyond modern communications and complex populations: "To maintain leadership in the quickly evolving marketplace, healthcare companies must ensure their marketing efforts provide customer-centric service with multi-channel communications while protecting consumer privacy," says Scott Frey, President and CEO of PossibleNOW. "It's vital for companies to collect express consent and to personalize messaging utilizing leading edge technology to manage complex challenges associated with messaging to large populations. PossibleNOW continues to add healthcare clients due to our expertise in this dynamic vertical market."
Compliance and complexity maintains a driving force behind the services we offer, and our consistent selection by healthcare companies to implement preference management solutions is welcome recognition.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: enterprise preference management, enterprise-wide preference management, enterprise-wide preference management system, in-house preference management system, privacy regulations