Once you've begun the implementation process for preference management, it's essential that you prepare for success. Such a streamlining process is often complicated up front - it may have started as a marketing initiative, gone through the IT department and been boosted by the customer support team - but deciding where to begin is the first big challenge.
Like any project, the scope sometimes seems so vast that the first step is overwhelming. For some brands, grand ideas and unrealistic timelines depress the process. For others, preference management is a logical, one-step-after-another process wherein each step validates the next. In this video, PossibleNOW Chief Strategist Eric Holtzclaw discusses the challenges at the outset.
We've worked with companies in so many different industries that we know the best model to success.
In the following weeks, we'll continue to roll out videos to guide you through the implementation of preference management. If you haven't yet explored our Resource Center, you can download the Implementation of Preference Management whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.