ICYMI: Preferences, Privacy and Personalization in the News

AT&T Offers Data Privacy - for a Price Customers using AT&T's new gigabit-per-second service, called GigaPower, can receive discounted rates for those that opt-in to sharing some of their trackable data - or pay for privacy, depending on how you look at it. The $29 difference in plans means that users can choose to receive targeted, relevant ads (and a discounted rate), or stay anonymous at a higher cost. Click here to read more.
Smart Luggage for the Connected Age
A wave of tech-enabled luggage begins hitting showroom floors this season with features including digital locks, built-in scales, GPS- and cellular-enabled tracking, Bluetooth speakers, USB ports, Wi-Fi hotspots, battery chargers and more. Free-standing devices are also entering the market for those looking to enhance existing luggage. Click here to read more.
YC-Backed BuildScience's Platform Ties Hardware Systems Together In Big Office Buildings
Internet-connected hardware in large commercial office buildings has the capacity to make a big dent in managing heating, lighting, utility metering and security, say the founders of BuildScience. The Internet-of-Things platform lets building owners and property mangers utilize existing sensors, giving them floor-by-floor stats in order to mange costs and energy usage. Click here to read more.
SUBWAY's Wi-Fi Automatically Rewards Customer Loyalty With Free Food
Connected customers at Subway restaurants are logging in and chowing down. The restaurant's new customer loyalty program encourages guests to connect to the Internet through participating Wi-Fi signals, netting rewards like free sandwiches and more. At subsequent visits, the customers gain more rewards to reflect their loyalty level. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

Labels: , , , , ,