Easy Does It: Compliance and Consent


When the Federal Communications Commission (FCC) announced that it was tightening technical definitions and expanding opt-out rights, they provided consumers greater protections from automated marketing calls and texts. Yet that waterfall effect means that legitimate contact from debt collection agencies needs to meet stricter standards of consent from consumers. The new rules require companies to track and verify consent to call and text mobile devices and to allow consumers to revoke consent more easily. If a phone number has changed hands, companies will only get one chance to stop calling the new user before facing penalties.

PossibleNOW offers technology solutions and data services to ensure compliance for receivables operations and debt collection agencies, safeguarding the companies from penalties and damaging lawsuits.

"It all starts with capturing the written consent of the consumer to contact them on their mobile device. That consent must be maintained, validated and updated as necessary. Our do not contact scrubbing technology identifies which numbers on calling lists are cell phones,” says Scott Frey, President and CEO of PossibleNOW. “Next, collectors can utilize our service to match and append a landline number to the corresponding cell phone number so that they have an additional contact number. We also offer a mobile scoring service which indicates the likelihood that the person who provided consent to the debt collector to contact them on their mobile phone is still associated with that phone number."

Maintaining regulatory compliance for marketing, receivables and collection agencies has always been a primary focus of our company. The FCC’s announcement only serves as a reminder to others how important Telephone Consumer Protection Act (TCPA) compliance is.





Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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