When the Federal Communications Commission (FCC)
that it was tightening technical definitions and expanding opt-out rights, they
provided consumers greater protections from automated marketing calls and
texts. Yet that waterfall effect means that legitimate contact from debt collection
agencies needs to meet stricter standards of consent from consumers. The new
rules require companies to track and verify consent to call and text mobile
devices and to allow consumers to revoke consent more easily. If a phone number
has changed hands, companies will only get one chance to stop calling the new
user before facing penalties.
PossibleNOW offers technology solutions and data services to
ensure compliance for receivables operations and debt collection agencies,
safeguarding the companies from penalties and damaging lawsuits.
"It all starts with capturing the written consent of
the consumer to contact them on their mobile device. That consent must be
maintained, validated and updated as necessary. Our do not contact scrubbing
technology identifies which numbers on calling lists are cell phones,” says
Scott Frey, President and CEO of PossibleNOW. “Next, collectors can utilize our
service to match and append a landline number to the corresponding cell phone
number so that they have an additional contact number. We also offer a mobile
scoring service which indicates the likelihood that the person who provided
consent to the debt collector to contact them on their mobile phone is still associated
with that phone number."
Maintaining regulatory compliance for marketing, receivables
and collection agencies has always been a primary focus of our company. The
FCC’s announcement only serves as a reminder to others how important Telephone
Consumer Protection Act (TCPA)
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: compliance, Compliance and Consent, Consent, FCC, possiblenow, scott frey, TCPA, Telephone Consumer Protection Act