Making the Case for Preference Management: Moving From Discussion to Action

Preference Management Video Series

Are you at the point where senior leadership has recognized the need for better and more efficient customer engagement? Are they interested in a sophisticated preference management solution as a means of achieving that goal?

Let’s say they’re taking next steps like feasibility and cost studies, but it doesn’t pan out as planned. Maybe it’s too costly, maybe infrastructure is hampering progress. If the outcome is undesirable, try a different tack: Oftentimes moving the goalposts allows leadership to see the power of preference management in smaller, just as valuable ways. By creating manageable goals based on smaller initiatives, you allow decision-makers to see the achievements of preference management.

More modest proposals include offering opt-down functionality in email marketing, installing a website preference center, and expanding your preference collection with a limited starter program.

Would one of these tactics make it easier to earn organizational buy-in? We can help you make your case as best you can.






In the following weeks, we’ll continue to roll out videos to guide you through making the case for preference management. If you haven’t yet explored our Resource Center, you can download the Making the Case for Preference Management whitepaper here




Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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