Once an enterprise launches into a decision-making model for
the integration of preference management, there are key questions to address.
Consider the following:
How does your brand already collect, maintain
and distribute preferences?
What does the leadership think the company is
doing to collect, maintain and distribute preferences?
Who are the partners for preference management
implementation, even on a limited scale?
This video from Rob Tate, Vice President of Sales, can
walk you through the process and help you identify the factors that will affect
your company’s decision. Once you’ve got a clear idea of how your business
currently operates and how it will begin to utilize preference management,
you’ve paved the way for a smooth transition.
In the following weeks, we’ll continue to roll out videos to guide you through making the case for preference management. If you haven’t yet explored our Resource Center, you can download the Making the Case for Preference Management whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.