ICYMI: Preferences, Privacy and Personalization in the News

Facebook launched a way to solve the Internet's impossible problem: Taste

Simplified controls now allow customized homepages for Facebook users. The new changes to Facebook’s News Feed make it possible for users to prioritize updates from particular friends and Pages by using a cool called “See First.” The same tool allows users to de-prioritize content or put friends and page “on pause.” Click here to read more. 

Unhappy at Work? Swipe Right to Tell the Boss

Companies are flipping the script. In addition to using data from customers to improve companies, they’re utilizing apps to measure their own employees’ happiness—asking for periodic check-ins and measuring satisfaction with everything from internet connectivity to cleanliness. Studies have found that engaged workforces boost productivity, profit, safety and employee retention. Click here to read more. 

Hacking of Government Computers Exposed 21.5 Million People

A “colossal breach” affected over 20 million people, says the administration. Every person given a background check in the last 15 years was likely affected, said investigators. Sensitive information including addresses, health and financial history and even fingerprints were at risk. Click here to read more. 

MasterCard, Parkeon Team up to Enhance Customer Engagement, Customer Experience

Parkeon and MasterCard’s new parking meters have been revamped into communication channels for cities by using existing infrastructure in engaging ways. Local businesses get promotional content in front of consumers when location-based offers are presented to consumers. The initiative started in Las Vegas but eventually plans to go global. Click here to read more. 

TextStyle: Nordstrom innovates the buying experience with new text shopping program

A new app from Nordtrom, TextStyle, provides shopping recommendations in real time and has buy-now functionality built-in as well. The retailer’s technologies lab has been in operation for five years and the new app is one of the outcomes of the lab that combines customer service, sales and technology expertise. Click here to read more. 

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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