controls now allow customized homepages for Facebook users. The new changes to
Facebook’s News Feed make it possible for users to prioritize updates from
particular friends and Pages by using a cool called “See First.” The same tool
allows users to de-prioritize content or put friends and page “on pause.” Click
here to read more.
are flipping the script. In addition to using data from customers to improve
companies, they’re utilizing apps to measure their own employees’
happiness—asking for periodic check-ins and measuring satisfaction with
everything from internet connectivity to cleanliness. Studies have found that engaged
workforces boost productivity, profit, safety and employee retention. Click here to read more.
A “colossal breach” affected over 20 million people, says the
administration. Every person given a background check in the last 15 years was
likely affected, said investigators. Sensitive information including addresses,
health and financial history and even fingerprints were at risk. Click here to read
and MasterCard’s new parking meters have been revamped into communication
channels for cities by using existing infrastructure in engaging ways. Local
businesses get promotional content in front of consumers when location-based
offers are presented to consumers. The initiative started in Las Vegas but
eventually plans to go global. Click here to read more.
A new app
from Nordtrom, TextStyle, provides shopping recommendations in real time and
has buy-now functionality built-in as well. The retailer’s technologies lab has
been in operation for five years and the new app is one of the outcomes of the
lab that combines customer service, sales and technology expertise. Click here to read more.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: buying experience, customer data, customer engagement, customer experience, employee happiness, facebook, ICYMI, mastercard, nordstrom, parkeon, textstyle