Just a quick note to share some news: PossibleNOW has been chosen by a top 10 global pharmaceutical provider, reinforcing our position as a provider to industry leaders.
That pharmaceutical provider is engaging us to deliver an enterprise-wide preference management solution for consumer marketing and customer satisfaction efforts - and that's on the heels of similar projects for two of the top 10 healthcare insurance providers as well as healthcare management and delivery leaders.
From healthcare to insurance and pharmaceuticals, preference management is an effective way to shape communications, engage customers, and build loyalty. The complexities of each industry lead to multi-channel marketing and the need for consumer-friendly interfaces and sophisticated privacy protections.
Our expertise in preference management and privacy is a boon for pharmaceutical and health insurance companies: Health insurance providers are greatly improving marketing ROI by providing paperless preference opportunities for mandated communications, and as more consumers rely on mobile devices to get information, providers must obtain express consent prior to sending commercial messages to a mobile device.
PossibleNOW designed its preference management technology to handle express consent as well as consumer preferences - important elements for any industry's needs. Preference management - the active collection, maintenance and distribution of unique consumer characteristics, such as product or topic interest, communication channel preference and desired frequency of communication - is the centerpiece of PossibleNOW's services to its growing healthcare client base.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: consumer-friendly, healthcare, marketing ROI, multi-channel marketing, preference management, Privacy