When making a case for preference management, the question at hand is often, "How much can we do in-house?" Ambitious companies often think they can build solutions to cover all their bases. A panel discussion between VP of Sales, Rob Tate, VP and GM of Professional Services Jeff Jarvis, and Solutions Architect Tom Fricano touches on questions brands must consider in that decision-making process. Integrating new technology, breaking down silos, engaging multiple departments and long-term maintenance are some of the big issues that companies need to address. So build or buy is an important question to ask - but coming to a conclusion might be more difficult than you think.
In the following weeks, we’ll continue to roll out videos to guide you through making the case for preference management. If you haven’t yet explored our Resource Center, you can download the Making the Case for Preference Management whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.