ICYMI: Preferences, Privacy and Personalization in the News

Pinterest Is Finally Going to Let Us Buy the Things We Like

Self-curated pick-and-choose social network site Pinterest is adding shoppable pins five years into its existence. Initially pins will be available from department store and standalone brands, but retailers using e-commerce platforms Shopify and Demandware can also make items buyable. Click here to read more.

EBay and PayPal Revise Their User Agreements, and Hit a Nerve

An updated user agreement from eBay that users must agree to states that it may contact any of its buyers in order to "collect a debt" or "poll your opinions through surveys or questionnaires" or "contact you with offers and promotions." Even if users haven't provided a phone number, the company says it can obtain it in other ways, leaving consumer groups and law enforcement officials moving to block the potential privacy breach. Click here to read more.

IRS Announces New Steps To Protect Taxpayers From Identity Theft Tax Fraud

Protecting taxpayers from identify theft tax fraud will be easier for the IRS going forward, thanks to data aggregation. The combining of data between the IRS, tax partners, and state tax administrators will make it easier to spot fraud - identifying schemes and indicators of fraud patterns. Click here to read more.

Facebook and Google's new privacy announcements may seem huge but they still have a ways to go

Announcements made recently had many celebrating, but some say they're more for show than a true solution. Facebook's encryption options are being used for notifications and require an opt-in, and Google has revamped its "My Account" page to make privacy and security settings clearer to users. Click here to read more.

T-Mobile Architects Customer Engagement through Targeted Email Campaigns

At a conference session on "The Death of Email Blasts," Amy Michaels, T-Mobile Director of Direct Marketing Acquisition, described how the company uses targeting marketing efforts through its emails. The company sorts demographic trends of new customers and then do qualitative research to find out how they chose the company-building a strategy based on that customer type's journey. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

Labels: , , , , , , , , , , , , ,