New technologies and forms of media mean that interruption
marketing is in the past and personalized marketing is the future—that’s clear.
From now on, conversations between marketers and customers will be guided by
preferences, therefore customers need to be empowered to own the conversation.
The upside for businesses is that responsiveness and
personalization is rewarded with loyalty by customers. Consolidating and
integrating that customer data means that a long-term customer journey is
inevitable and all the more easy. Increasing revenue, improving loyalty and
increasing the lifetime value of the customer, all while being compliant?
That’s all due to preference management.
In the following weeks, we’ll continue to roll out videos to
guide you through the power of preference management. If you haven’t yet
explored our Resource Center, you can download the Foundation of Effective Consumer
Engagement whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: consumer engagement, customer journey, personalization, preference management