ICYMI: Preferences, Privacy and Personalization in the News

IBM, Facebook team up to deliver personalized brand experiences through people-based marketing

Facebook has partnered with IBM to leverage their marketing cloud to provide leading brands with tailored marketing capabilities. IBM's Journey Designer will allow brands to create personalized customer experience across multiple touchpoints. IBM also announced that Facebook would join its IBM Commerce THINKLab, a research and collaborative environment to accelerate technologies that will enhance personalized customer experiences. Click here to read more.

N.S.A. Phone Data Collection Is Illegal, Appeals Court Rules

The systematic collection of American's phone records in bulk is illegal, ruled a federal appeals court. The decision did not include an injunction ordering the program stop, but Congress is set to decide whether to reauthorize the Patriot Act or replace it with the USA Freedom Act, a new program that would preserve the ability to analyze links between callers, but not require bulk collection. Click here to read more.

Walgreens Drives Customer Engagement through Personalized Marketing

Walgreens' Balance Rewards program boasts membership near 130 million consumers and their three years of growing consumer data has provided useful data on personalization and loyalty, with measurable impact on shopping habits. Click here to read more.

Undressing Industry Buzzwords for Digital Documents & Customer Communications

After attending the Xplor conference, Mia Papanicolaou shares the buzzwords that were flying around about customer communications: push vs pull, HTML5, omni-channel, and most importantly, preference management. She concludes by saying "Moving away from the viewpoint of providing the customer with what is easiest for us and moving towards providing the customers with what they want, in the manner in which they want it, is key." Click here to read more.

Politics huge on Facebook but it's no echo-chamber, says the network

Research on over 10 million Facebook users showed that the network wasn't creating an "echo chamber" for like-minded people, but in fact that users tended to already associate with individuals who were of similar ages, educational attainment, occupations and geography-meaning that their political affiliation was also likely to be similar. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

Labels: , , , , ,