Telecom giant Sprint has pivoted more of its customer service energy to meeting users on social networks, says John R. Glenn, Vice President of Care Strategy, Operations and Transformation. The customer experience on social media was in reaction to findings that a large segment of customers preferred to communicate via social channels. "Our mission is to meet our customers where they are, to listen for emerging trends, and to resolve their service needs without requiring they interrupt their day with needing to call customer service," says Glenn. Read more here
On a quarterly earnings call, PepsiCo CEO Indra Nooyi stated that among the company's global and financial challenges was one of millennial customers' changing preferences. The company has started sorting its products into categories described as "fun for you," "better for you," and "good for you" to allow for consumers' flexible definitions of "healthy." Read more here.
The push-pull between Facebook and marketers continues as the company's algorithms have been adjusted to create more balance between what users see from friends, businesses and organizations. More prioritization is given to content from a user's friends, but multiple posts from a single source are more likely to be allowed. Read more here.
The Apple Watch apps make simplified social media accessible on your wrist, but with some caveats. Speaking to Siri is possible, but the virtual assistant has to use Handoff to complete more difficult tasks on iPhones, like tweeting via voice. Apps will continue to unroll with tweaks specific to the Watch. Read more here.
Pinterest, a social sharing site, is offering new tools to brands looking to optimize their content engagement. The technology will allow partners to synchronize their branded content across channels while utilizing scheduling and receiving performance feedback. Read more here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: apple, apple watch, brand, brand impressions, content engagement, engagement, facebook, pinterest, preferences, social media