For companies that have started to consider the vast
benefits of an enterprise preference management system, the next question is
often “Build or Buy?”
Once a brand’s customer engagement and communications
shortfalls are pointed out, ambitious companies often think an in-house
solution is the best or only way forward. Integrating new technology, breaking
down silos, engaging multiple departments and long-term maintenance are some of
the big issues that companies need to address.
An illuminating panel discussion between Director of
Enterprise Sales Rob Tate, VP and GM of Professional Services Jeff Jarvis, and
Solutions Architect Tom Fricano touches on questions brands must consider in
the decision-making process.
In the following weeks, we’ll continue to roll out videos to guide you through the power of preference management. If you haven’t yet explored our Resource Center, you can download the Foundation of Effective Consumer Engagement whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.