Eric Holtzclaw is on CMO.com
again talking about marketing technology myths, especially around technical
initiatives like preference management—the collection and distribution of
customer-reported data like product interest, frequency of communication and
channels of choice.
Once again, Eric is able to use his experience consulting
with the world’s biggest brands to showcase what misconceptions companies are
working under. Preference management is a growing priority for enterprise-level
marketing teams, yet it’s easy to get carried away—draining patience and
Is your company taking the right approach, or have you
fallen for one of the myths of preference management. Check out “The
Dark Side of Marketing Technology” on CMO.com and see whether you and your
brand believed any of the myths that Eric’s busting.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: cmo.com, eric holtzclaw, marketing, marketing teams, marketing technology, preference management, product interest