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Marketing Mythbuster

Eric Holtzclaw is on CMO.com again talking about marketing technology myths, especially around technical initiatives like preference management—the collection and distribution of customer-reported data like product interest, frequency of communication and channels of choice.

Once again, Eric is able to use his experience consulting with the world’s biggest brands to showcase what misconceptions companies are working under. Preference management is a growing priority for enterprise-level marketing teams, yet it’s easy to get carried away—draining patience and budgets.

Is your company taking the right approach, or have you fallen for one of the myths of preference management. Check out “The Dark Side of Marketing Technology” on CMO.com and see whether you and your brand believed any of the myths that Eric’s busting.





Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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