ICYMI: Preferences, Privacy and Personalization in the News

Online retailer Amazon announced a new hyper-connected and personalized product just before April Fools Day, confusing cynics. Small branded push buttons for Tide, Bounty, Gillette and other oft-used households items will be Wi-Fi connected and, with the push of its button, replenishing orders will be placed and sent via Amazon’s Prime service. Click here to read more.

Economic incentives for data-sharing are becoming more common in the health industry, and studies have shown that when patients are given their own data, they are able to better understand their conditions. Doctors, patients and administrators are now navigating the personal privacy issues. Click here to read more.

Beauty emporium Sephora found success with its Sephora-to-Go app by unifying the channels that support its gifting program. The single storage place for gift cards meant that the physical card was not needed, did not have to be found in email inboxes and consumers could track their balances. Click here to read more.

An app popular on college campuses, Yik Yak, has started to unroll photo capabilities for its anonymous users. No faces or nude shots will be allowed, and the photos have to be taken from within the app—safeguards that the app hopes will curb potential harassment. Click here to read more.

American travels to Cuba will now be able to use home-sharing service Airbnb to sort through more than 1,000 properties, 40 percent of which are in Havana, with the rest spread around other tourist spots. Click here to read more. 

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

Labels: , , , , , , , , ,