You're already used to seeing Eric Holtzclaw's name in this space, but recently it graced another place-check out his article at CMO.com about his research on the Baby Boomer generation.
Eric has some really helpful insights about the perils of using demographics alone to market brands, and how marketers can really dive into the different Boomer mindsets. Think you're good to go with your existing, demographic-based marketing plans? He may make you reconsider.
Eric also shares the one thing that pre- and post-Vietnam War Boomers agree on. Think you know what it is? Head to CMO.com to see what Eric has to say.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: brands, demographic-based marketing, marketers, marketing demographics