We’re no strangers to the power of preference management,
but it sure is nice when others recognize its power in the modern marketing
landscape. Readers already know that we were at Oracle’s Modern Marketing Experience in Las Vegas, held March 31-April 2—what you might not
know is that PossibleNOW earned a shout out in the conference keynote.
Oracle Group Vice-President Steve Krause and Oracle Eloqua
Product Leader John Stetic’s keynote presentations cited PossibleNOW as an
Oracle partner that was delivering innovative solutions with our enterprise
management platform, MyPreferences.
“PossibleNOW puts the marketer in control of creating the preference experience,” said Steve Krause, during his keynote presentation. “Instead of having six preference centers split across brands, regions or apps, there is one way for preference data to be collected and a safe place for it to go. And it’s all under the marketer’s control.”
Because MyPreferences integrates with Oracle Eloqua and
Oracle Responsys platforms, we were identified as a critical component for
marketing automation. We were gratified to be highlighted at an event that
offers best practices, training, process innovations, new technologies and
networking for marketing professionals. As a whole, the event was a phenomenal
platform for marketers that understand the necessity of preference management,
many of who connected with us in person to seek additional ways to leverage
effective systems for real results.
Preference management, the active collection,
maintenance and distribution of unique consumer characteristics, such as
product interest, communication channel preference and frequency of
communication, continues to be an essential tool for marketing professionals.
We’re glad that Oracle and our technology peers are embracing preference
management in order to support long-term customer engagement and loyalty.
Labels: marketing professionals, MyPreferences, oracle, oracle group, Oracle Keynote, Oracle MME, Oracle Partner, preference management, Product Leader John Stetic, responsys, VP Steve Krause