An Oracle Keynote Highlight: PossibleNOW

We’re no strangers to the power of preference management, but it sure is nice when others recognize its power in the modern marketing landscape. Readers already know that we were at Oracle’s Modern Marketing Experience in Las Vegas, held March 31-April 2—what you might not know is that PossibleNOW earned a shout out in the conference keynote.

Oracle Group Vice-President Steve Krause and Oracle Eloqua Product Leader John Stetic’s keynote presentations cited PossibleNOW as an Oracle partner that was delivering innovative solutions with our enterprise management platform, MyPreferences.

“PossibleNOW puts the marketer in control of creating the preference experience,” said Steve Krause, during his keynote presentation. “Instead of having six preference centers split across brands, regions or apps, there is one way for preference data to be collected and a safe place for it to go. And it’s all under the marketer’s control.”

Because MyPreferences integrates with Oracle Eloqua and Oracle Responsys platforms, we were identified as a critical component for marketing automation. We were gratified to be highlighted at an event that offers best practices, training, process innovations, new technologies and networking for marketing professionals. As a whole, the event was a phenomenal platform for marketers that understand the necessity of preference management, many of who connected with us in person to seek additional ways to leverage effective systems for real results.

Preference management, the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication, continues to be an essential tool for marketing professionals. We’re glad that Oracle and our technology peers are embracing preference management in order to support long-term customer engagement and loyalty.






Rob Tate
As Vice President of Sales, Rob is responsible for growing the client base and market share and helping his sales team achieve their goals. He also develops partnership opportunities and industry relationships. Rob focuses on generating consistent results, utilizing sales and opportunity management tools and implementing best-of-class sales methodologies all of which have enabled him to build a scalable sales organization. He continually studies how metrics, leadership, culture, and innovation drive business value in the SaaS and marketing automation fields.

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