The rise of the Internet and the proliferation of connected devices has meant that we've never had more ways to converse with brands. Connectedness supersedes geography and availability, and consumers can demand personalized experiences devoid of interruption advertising.
How has this transition affected marketing? We are now tasked with ensuring privacy, remembering preferences, and proactively engaging consumers. We're connected, conversing and building strong relationships regardless of how virtual they may be.
In the following weeks, we'll continue to roll out videos to guide you through the power of preference management. If you haven't yet explored our Resource Center, you can download the Foundation of Effective Consumer Engagement whitepaper here.
About the Author:
Eric V. Holtzclaw is Chief Strategist of PossibleNOW. He's a researcher, writer, serial entrepreneur and challenger-of-conventional wisdom. His book with Wiley Publishing on consumer behavior - Laddering: Unlocking the Potential of Consumer Behavior - hit bookstores last summer. Eric helps strategically guide companies with the implementation of enterprise-wide preference management solutions.