Perpetually connected customers expect support, service and individualized attention from brands, and to do it properly, companies need to execute strategies that combine the efforts of many departments. Often this is easier said than done thanks to antiquated, siloed systems that use fragmented data.
The smartest way to align communications and build a relationship with consumers is by using preference management. Preference management is about building and enhancing customer engagement: letting the customer control the relationship by choosing the desired communication channels, the products or services of interest, and even the frequency of contact.
In the following weeks, we'll continue to roll out videos to guide you through the power of preference management. If you haven’t yet explored our Resource Center, you can download the Foundation of Effective Consumer Engagement whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.