ICYMI: Preferences, Privacy and Personalization in the News

Gilt Q&A: Where Fashion Meets the Ultimate Customer Experience

Online retailer Gilt sells high-end fashion brands at a discount but engages customers with exclusive access to flash sales to foster excitement. Welington Fonseca, Vice President of Marketing and Analytics at Gilt, says that personalization is a priority for customers-they send over 2,500 versions of their daily sales reminder email, adjusting versions for self-reported preferences. Click here to read more.

Chevy's Helping Parents Spy on Their Terrible Teen Drivers

Nervous parents with newly minted teen drivers will be able to set their Chevy automobiles to "Teen Driver" modes that will prevent certain actions and report back on others. The feature, associated with a specific key fob, won't let drivers disable safety features and also create data on distance driven, maximum speed traveled, how many speed warnings were issued, or if there were any antilock or stability control events. Click here to read more.

First CASL Fine Issued for $1.1 Million Due to Non-Compliance

Eight months after the Canadian Anti-Spam Legislation was passed, the first fine was levied against Compu-Finder for non-compliance. The law is one of the strictest yet, requiring opt-ins for communications involving commercial activity, and Compu-Finder was hit with four violations, including non-functional unsubscribe mechanisms and accounting for 26% of all complaints submitted about the particular sector. Click here to read more.

Minimalist privacy wallet company fires up Kickstarter campaign

Startup company Clover Wallet Co. neared their halfway point of Kickstarter fundraising within a week of launching their aluminum-frame wallet. The minimalist frame holds eight keys, credits cards and cash, but the aluminum keeps data safe with radio-frequency identification protection. Click here to read more.

Elon Musk Says Self-Driving Tesla Cars Will Be in the U.S. by Summer

A software update this summer will make Tesla auto models self-driving, says Elon Musk, Chief Executive of Tesla. The hands-free mode will allow drivers to operate on "autopilot" on major roads like highways. The update would also allow the cars to be "summoned by the driver via smartphone and can park themselves in a garage or elsewhere." Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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