Over the 19th and 20th centuries,
consumer engagement spanned the town’s lone general store where the owner knew
your family and thus your needs, to industrialization and mass production
creating affordability and a new level of consumerism. That new version of
commercialism also meant that competition between brands was then based on
ideas rather than simply availability.
That new version of commerce led to marketing – broadcast,
direct, and digital – morphing the possibilities for customer engagement.
Today’s innovative technologies have expanded what it means to communicate
directly with consumers.
In the following weeks, we’ll continue to roll out videos to
guide you through the power of preference management. If you haven’t yet
explored our Resource Center, you can download the Foundation of Effective
Consumer Engagement whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.