"The consumer isn't a moron, she's your wife." In 1963, David Ogilvy's famous quote illustrated the revolution that was taking place in the way companies reached out to consumers.
Today we're a beyond the concept of bonds between people and the businesses that serve them, and more than half a century later we're continuing to perfect that idea of consumer engagement. We know businesses thrive when they can offer customized experiences for their customers, and preference management is the best way to manage the wealth of information available to you.
In the following weeks, we're rolling out videos to guide you through the power of preference management. If you haven't yet explored our Resource Center, you can download the Foundation of Effective Consumer Engagement whitepaper here.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.