ICYMI: Preferences, Privacy and Personalization in the News

Online privacy and banks: Has anyone asked the Millennials?

Six in ten Canadians surveyed by Microsoft Canada responded that they believed their bank could do more to encourage them to share more information online. The report indicated that consumers acknowledged the importance of sharing personal information, but that they don’t often see how they benefit, e.g., better loan rates and rewards. Click here to read more.

Starbucks and Brand Loyalty: Growth and Results of My Starbucks Rewards

Starbucks CEO Howard Schultz says that one in seven American adults received gift cards this holiday season, a number that pays off well beyond the holiday season. Receipt of a gift card often lead to a My Starbucks Rewards membership, which itself is one of the most important business drivers, since members exhibit long-term loyalty. Click here to read more.

The latest from Twitter: "While You Were Away" round ups

This game-changer for both social marketers and and social users means that tweets missed in real-time may still get views after the fact. This new update will share tweets with high engagement to ensure notable news in already-personalized timelines will reach users. Click here to read more.

At Universities, a Push for Data-Driven Career Services

As alumni relations adapt to a more connected set of graduates, colleges are using data from alumni profiles on LinkedIn to develop relationships with companies and prove return on investment value to prospective students and parents. Click here to read more.

Added protections for consumer information on health website

After consumer privacy advocates and lawmakers prodded the Obama administration about consumer data being given to private companies, HealthCare.gov has curtailed its release of personal information. Click here to read more.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

Labels: , , , , , ,