As a leading national home warranty provider, Cross Country Home Services faced a daunting challenge: how can we build customer loyalty in order to bridge the gap from acquisition to retention? To answer it, Chief Strategist Eric V. Holtclaw will co-present with Nola Ogunyemi, Cross Country’s Head of Customer Loyalty at Cross Country Home Services (CCHS), at Loyalty Expo 2014 Tuesday, March 18 in Orlando.
Entitled “Loyalty’s Growing Role in Maintaining Customer Relationships,” the presentation will include an overview of new government regulations (including TCPA), tips on how to use loyalty programs to engage customers and techniques for understanding what content customers prefer. In addition to research and methodology, the presentation will include real-world examples from CCHS’s loyalty programming with PossibleNOW. Click here to register for the event or check back on the blog to learn more about Eric and Nola’s presentation.
Eric Tejeda is the Director of Product Marketing for PossibleNOWand CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: Cross Country Home Services, loyaltyexpo, possiblenow