Did you know that just 8 percent of Americans achieve their New Year's resolutions? According to a recent study published in the Journal of Clinical Psychology, most of us fail to make good on our New Year’s goals.
Last Tuesday, DMNews.com published a new article from Rob Tate, our Director of Enterprise Sales. In it, Rob urges marketers think about a customer engagement plan for 2014. Observing that engagement initiatives are often embraced as a priority but rarely survive to execution, he offers three concrete suggestions and encourages readers to think about budget-able, attainable, actionable goals.
Rob’s core message is clear – start at the beginning, simplify and build on your success. Here’s to making 2014 the year we all meet goals we’ve set out for ourselves.
Eric Tejeda is the Director of Product Marketing for PossibleNOWand CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: customer engagement plan, direct marketing news, dmnews.com, engagement initiatives, marketing resolutions, rob tate