Did you know that more than 90 percent of mobile shopping carts are abandoned prior to purchase? On Tuesday, CMO.com published a new article from PossibleNOWChief Strategist Eric Holtzclaw and Danny Davis, CEO of Proving Ground that explores why the mobile purchase rate is so low. It’s based on primary consumer research they conducted over the summer. They identified two key reasons why consumers leave mobile sites before purchase and offer three specific tips on how to address it.
It’s a great piece but I have to be honest about something – how do these guys have time to run companies, write books and conduct consumer research? It’s a mystery. Eric Tejeda is the Director of Product Marketing for PossibleNOWand CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: books, cmo.com, companies, eric holtzclaw, possiblenow, proving ground