The following is an excerpt from a blog written by Andrew Kordek, Chief Strategist and Co-Founder of Trendline Interactive. It speaks to the importance of preference centers and the need for optimization.
If you have spent a fair amount of time and money in you preference center and actually use the data that comes in when people update their "stuff" then you as a marketer need to shout it from the rooftop on each and every email that this sort of thing is important to the subscriber and to you. Doing anything less and you might as well throw money down the drain.
See more at:http://www.trendlineinteractive.com/2013/05/highlighting-your-preference-center-in-the-email/#sthash.1xReyPnr.dpuf
Labels: Andrew kordek, custexp, preference center, preference center in email, trendline interactive