The following excerpt was written by Maeghan Ouimet. It contains some great information concerning the importance of getting personal with your customers.
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon thousands of consumers to reach and limited time and resources, the job of building mutually beneficial, long-term relationships can seem very impersonal.
"It’s not as hard as you think," says Wacarra Yeomans, Director of Creative Services at Responsys.
Although getting personal is different for each company and for each message, there are three core principles that can guide you when engaging your customers in a conversation.
Labels: customer, engaging your customers, long-term relationships, responsys