A few weeks ago I announced that I am spearheading the coordination of PossibleNOW’s 2013 Customer Engagement Marketing Summit. The first task at hand was our call for speakers and I am thoroughly pleased with the submissions that we have received so far.Our Call for Speakers has elicited responses from global brands and thought leaders in a wide variety of industries — all of whom are prepared to share strategies and case studies. But there’s still time to submit entries!We’re looking for thought leaders and marketing gurus from global brands who can energize and engage the attendees at our 2013 CEM Summit. We expect this year’s event to attract marketing and customer service professionals and executives who are involved in customer engagement, mobile marketing, social media marketing, customer loyalty and retention, and other facets of direct marketing.Speaker submissions may be solo or with a co-presenter. Panel discussions also work well if there are different views and thoughts to share. We’ve categorized the topics to be presented at the 2013 CEM Summit to include the following:
If you are a dynamic speaker who can provide actionable advice to marketing and customer engagement professionals, send your proposals my way at firstname.lastname@example.org.To learn more about opportunities for speaking at the 2013 CEM Summit or to submit an application, visit http://www.cemsummit2013.com. The deadline to submit speaking proposals is April 30, 2013. PossibleNOW will announce the speaker lineup in mid-May.
- Relationship Marketing
- Customer Engagement Strategies
- Cross-Channel Marketing
- Consumer Preference Management
- Big Data
- Marketing Compliance
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: consumer preferences, customer data for marketing, customer engagement, customer engagement strategies, customer experience, voice of the customer