It's one thing to attend a conference; it's quite another when you host one as we learned last year. It’s a significant undertaking and requires a lot of planning. But the key to success boils down to the relevancy of the topics and thought leadership of the speakers — do I believe the topics and speakers are worth carving out 1 ½ days to hear?
As we found out, the answer is a resounding "yes" if you have the right mix!
Buoyed by the results from our inaugural event, PossibleNOW’s President, Scott Frey, recently announced the plans for our 2013 Customer Engagement Marketing Summit to be held in late September in Atlanta.
I am spearheading the coordination of this year’s event. First task at hand — a call for speakers.
Last year’s CEM Summit featured real-life case studies from industry experts and thought leaders in customer experience and customer engagement. We had a powerful lineup of speakers from industry giants as Coca-Cola, Intuit and Symantec who shared actual experiences to help B2B and B2C marketers address the challenges of delivering a personalized customer experience.
We’re looking for the same type of global brands and industry experts who can energize and engage the attendees at our 2013 CEM Summit. We expect this year’s event to attract marketing and customer experience professionals and executives who are involved in customer engagement, mobile marketing, social media marketing, customer loyalty and retention, and other facets of direct marketing.
Relationship MarketingIf you are a dynamic speaker who can provide actionable advice to marketing and customer engagement professionals, send your proposals my way at firstname.lastname@example.org.
I’m excited by the responses we've received so far from potential speakers. However, there’s still plenty of time to submit speaking proposals on topics including:
To learn more about opportunities for speaking at the 2013 CEM Summit or to submit an application, visit http://www.cemsummit2013.com. The deadline to submit speaking proposals is April 30, 2013. PossibleNOW will announce the speaker lineup in mid-May.
I hope to talk to you soon!
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace.
With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today.
Labels: consumer preferences, customer data for marketing, customer engagement, customer engagement strategies, customer experience, customer relationship marketing, preference management, voice of the customer