Riding on the heels of our successful inaugural event last fall, I am pleased to announce the 2ndannual Customer Engagement Marketing Summit to be held September 26 and 27 at the JW Marriott Buckhead in Atlanta.Last year's event was the ideal venue to help companies benchmark their customer experience and engagement marketing strategies against real-life case studies from industry experts and thought leaders. We had a powerful lineup of speakers from industry giants as Coca-Cola, Intuit and Symantec who shared real-life experiences to help B2B and B2C marketers address the challenges of delivering a personalized customer experience.We're looking for the same type of global brands and industry thought leaders who can energize and engage the attendees at our 2013 CEM Summit. We expect this year’s event to attract marketing and customer service professionals and executives who are involved in customer engagement, mobile marketing, social media marketing, customer loyalty and retention, and other facets of direct marketing.
The theme for this year's conference is "Moving Beyond Experience to Engagement." We are looking for dynamic speakers who can provide insights and case studies on these topics:
To learn more about opportunities for speaking at the 2013 CEM Summit or to submit an application, visit http://www.cemsummit2013.com. The deadline to submit speaking proposals is April 30, 2013. PossibleNOW will announce the speaker lineup in mid-May.
- Relationship Marketing
- Customer Engagement Strategies
- Cross-Channel Marketing
- Consumer Preference Management
- Big Data
- Marketing Compliance
Mark your calendars and save the date for the 2013 CEM Summit!
About the Author:
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
Labels: consumer preferences, customer data for marketing, customer engagement, customer experience, customer relationship marketing, preference management, using big data in marketing, voice of the customer